These Guidelines are mandatory and to be considered rules to follow for all the videos in this project

General Information

This project will focus on a digital education platform which offers expert-led, on-demand courses to help individuals navigate significant life events. Subjects that will be covered:

• Egg freezing
• Fertility
• Menopause
• Divorce
• Elder Care

Currently waiting for client feedback from the trial videos. However, the approach we followed for the trial videos were the following:

Language: English into Spanish Latin America

*LATAM terminology: Because there are several territories we need to try to be as “neutral” as possible to avoid using terms that are only specific to certain territories.

*LATAM register:

• Please do not stray away to other territories. The approved register for this project is the use of “tú”, and “ustedes” (plural) only when specified in the source language (as in “you all”, “all of you”, “you or your colleagues”, etc.).
• Registers like “vosotros” or “usted” are not approved for this project.

Example of “tú”:

Example of “ustedes” and “tú”:

Para ustedes como familia como para ti como padre.