General information

Market research transcriptions will be used to gather business information from different sectors via interviews with experts.

Transcripts are clean read, omitting fillers & verbal elements, and correcting grammatical errors made by non-native speakers.

TAT & workflow

All files must be delivered within 24 hours so there will be a strict deadline with no extension granted. Meeting TAT is crucial.

All files will be reviewed by the reviewer team assigned.

Tags

• Any parts that cannot be heard/found by the transcriptionist are marked as [inaudible]
• Parts where the audio causes issues and speakers are not heard clearly are marked as [audio interception] (in cases of low audio quality)
• Parts where speakers overlap/talk at the same time are marked as [cross-talking]

<aside> ⚠️ NOTE: When speakers cross-talk at the end of paragraphs, please use dashes - instead of [cross-talking].

Please also use dashes - instead of … when the speaker’s trail of thought is interrupted.

</aside>

Formatting

• Speaker names are labelled as EXPERT & INTERVIEWER in UPPERCASE
• Do not split paragraphs when same person is talking. For example, if the same person is speaking for a long time and there are two paragraphs labelled with the same speaker name, please remove the split and join the paragraphs.
• Company names & terminology items are very crucial and should be thoroughly researched before transcribed, always using the vocabulary provided in the editor
• Conversations at the beginning and end of each call which are irrelevant to the topic discussed (e.g. connection issues, waiting for expert/interviewer to join, small talk etc.) should be omitted.

Example of transcript to be omitted:

INTERVIEWER - Hello, how are you? EXPERT - I’m fine, and you?

INTERVIEWER - Goodbye, thank you for your time. EXPERT - Bye bye.

QC points to check before submitting

• Add commas where necessary to avoid altering the meaning of a sentence (e.g. EXPERT (00:03:42.11) work for optimization, scheduling, management)
• Be careful with mishears (e.g.EXPERT (00:30:30.13) for shift regulation = for instance, up-regulation).
• Try not to miss words or sentences here and there when they are not fillers or repetitions.
• Omission of Identifiers: When omitting speaker names or identifiers, also exclude any accompanying phrases that could identify the speaker (e.g., "My name is...").