Always follow the presets stated in the style guides, as these are specified directly by the customer upon uploading and should take full precedence over the presets mentioned in the special guidelines (which are mostly a legacy from before we even had style guides).

If e.g. the attached style guide says 40 CPL but the special guidelines say 35 CPL, follow the style guide and stick to 40 CPL.

Anything mentioned in the special guidelines that is not covered by the style guide, should obviously still be included (e.g. “informal tone of voice).